Od naših farmi do Vašeg stola

Ako želite znati kakvo meso kupujete, tražite ove oznake na proizvodima.

Prije svega, HACCP i ISO 9001 / 14001 označavaju da je cijeli proces pod strogom kontrolom: od higijene i skladištenja, preko obrade i rezanja, do sustavnog upravljanja kvalitetom i brigom o okolišu. To su temelji odgovornog poslovanja u prehrambenoj industriji.

Zatim, Udruga Baby Beef.
Ova oznaka jamči da je junetina proizvedena u Hrvatskoj i da je sljedivost potpuna. Junad dolazi isključivo s farmi koje su članice udruge, a kontrole su redovite i kontinuirane. Kako bi se takvo meso uopće moglo prodavati, i mesnica mora biti član udruge.

Treća važna oznaka je “Meso hrvatskih farmi”, koju izdaje HAPIH uz stalan nadzor.

Postoje dvije razine oznake:
🔴 crvena, tzv. 4 HR: rođeno, uzgojeno, zaklano i rasječeno u Hrvatskoj
🔵 plava, tzv. 3 HR: uzgojeno, zaklano i rasječeno u Hrvatskoj

Oznake ne postoje zbog marketinga, nego zbog transparentnosti i one su način da kupac zna tko stoji iza proizvoda i kako je do njega došlo.

Upravo takav pristup kvaliteti i sljedivosti njegujemo od 1993. godine. ✔️

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If you want to know what kind of meat you are buying, look for these labels on the products.

First of all, HACCP and ISO 9001 / 14001 indicate that the entire process is under strict control: from hygiene and storage, through processing and cutting, to systematic quality management and environmental responsibility. These are the foundations of responsible business in the food industry.

Next, the Baby Beef Association.
This label guarantees that the beef is produced in Croatia and that full traceability is ensured. The cattle come exclusively from farms that are members of the association, and inspections are regular and continuous. For such meat to be sold, the butcher shop itself must also be a member of the association.

The third important label is “Meat from Croatian Farms”, issued by HAPIH with continuous supervision.

There are two levels of this label:
🔴 red, so-called 4 HR: born, raised, slaughtered, and cut in Croatia
🔵 blue, so-called 3 HR: raised, slaughtered, and cut in Croatia

These labels do not exist for marketing purposes, but for transparency. They are a way for customers to know who stands behind the product and how it reached them.

This is exactly the approach to quality and traceability that we have been cultivating since 1993. ✔️